Competitive Advantages

We have 10 higher education institutions in Macao. In this small place, it’s too many for us to have 10 higher education institutions. That means local student they have more choices, as the result, universities have to be more competitive through creating competitive advantages and extend their strong and professional categories. In USJ, we perform western style teaching system, compare to other universities in Macao, USJ promotes its teaching style in order to attract more students. For our students, they know that USJ is the only one in Macao providing completely different style of teaching compare with our traditional teaching methods. People would like to try and study in the western style university, it’s a pretty match for many mixed people and foreigner in Macao.

In the education market, even we have these competitive now, but if we don’t keep improving, one day we may lose our competitive advantages. Such as, in the past decades,  America is the most powerful county in the world, it’s local enterprises has globalized their business, they have many competitive advantages compare to other companies in the same industry, sometime even monopolize the industry. However we can see that nowadays, China, Russia, Brazil and India develop very well, and they waver in America’s status, as we can see the different between these countries and America. The most valuable, rare, inimitable and non-substitutable is technology, that’s why America is still the leader of the world. For USJ, I think the most valuable, rare, inimitable and non-substitutable is research. Once its student and professor create or find out something very significant for the world, the creator and research can apply patent for their product or theory. This is pretty hard for other competitors to copy, nevertheless, these kinds of professor may go to work for our competitors, so that human resources become vital for asking these employee to stay in USJ. It helps USJ to become more popular.

USJ is running well with the resources it has. It trains students regarding the modules and try to help them to find a job. During the learning process, we have IT support to help us in the technology category. Moreover, USJ has human resource team to recruit good professors for helping student in the learning process. USJ also provide training to the teachers in order to share their teaching experience to other. All these things drive USJ move forward.