PESTLE

Political

The political factor In the Macau does not really influence USJ in operation. Owing to Macau has a very stable political environment which performances One Country Two System, and also we don’t have any terrorism, war or conflict here. The most important things can affect USJ are Funding, grants and initiatives, Government policies. To reduce the funding will reduce the research as well, it’s trying to slowdown the development of technology, general quality of education and USJ’s extension. For the government policies, one popular topic we are talking is that we should allow foreign student who is studying in Macau also employed by local enterprise after graduated from university, they can get Macau ID card. In this case we can see that if Macau government allows launching this policy, there may have more foreign students come to USJ to study and looking for a job in order to get the Macau ID, as the result, it increases income of USJ.

Economic

We can come up with the basic concepts, if we don’t have money or we earn less than before, and there are some different universities with different price for you to choose, probably people usually choose the university which they can afford. So, we the home economy goes down, the general atmosphere will influence customer’s decision making. In case RMB currency appreciates, Mainland’s people would like to spend the money in Macau rather than China especial the medium class or lower class.

Social

The impacts from the social community are more focus on media, image of university and ethical issues. Once the university holds some events, it always needs to invite local or foreign media to come to do interview about the purpose of those events. Actually media is the most effective channel to promote the university, university can benefit from the media if it always does something right and valuable. Second, the activities of university should fit in the local ethical issue if it wants to get the loyalty from local resident, it has to be very careful about what does resident think of and react to the activities.

Technology

In the technology factor, I don’t think it’s important for an university because USJ just running a very basic system in the campus, those systems can be created by different software.

Legal

The only I am concerned about future legislation. For this part any industry will consider it as potential risk, but I don’t think it’s important for now.

Environmental

I think staff attitudes, staff morale and staff engagement are the most important elements for an institution to operate well. If USJ can’t provide a comfortable environment to the lecturers, they may not like to engage into the activities which hold by the university and also they may not have the mood to prepare more useful and interesting material for the student, these will directly influence the teaching quality and the image of USJ.